Cluster Social Media Manager

Job details

Job overview

AccorHotel is recruiting a Cluster Social Media Manager in Ras Al-Khaimah, United Arab Emirates. Official vacancy REF119921D is a management appointment within Marketing, with responsibility drawn from the employer's active job description.

Role purpose: Reporting to the Director of Marketing & Communications, the Cluster Social Media Manager will lead the social media presence of Mövenpick Resort Al Marjan Island and Pullman Resort Al Marjan Island.

Management responsibilities: Reporting to the Director of Marketing & Communications, the Cluster Social Media Manager will lead the social media presence of Mövenpick Resort Al Marjan Island and Pullman Resort Al Marjan Island.; This hands-on role combines social media strategy, high-quality content production, community management and influencer partnerships.; You will translate each resort’s distinct positioning into compelling stories, creating content that builds awareness, strengthens engagement and inspires guests to visit, dine and stay.; Social Media Strategy: Develop and execute tailored strategies for Instagram, TikTok, Snapchat, YouTube, Facebook and other relevant platforms, with clear objectives and measurable KPIs for each resort.; Content Planning: Manage content calendars across both properties, balancing campaigns, seasonal offers, events and everyday resort storytelling.; Maintain a distinct voice and visual identity for each brand.; Luxury Video Production: Personally plan, shoot and edit polished hospitality and lifestyle videos showcasing rooms, dining, wellness, recreation and guest experiences.; Demonstrate strong skills in composition, lighting, camera movement, sound, colour grading and visual storytelling.; Platform-Specific Content: Create Reels, Stories, TikTok videos, Snapchat content, YouTube Shorts, longer-form videos and Facebook content.; Adapt the storytelling, format and pacing to each platform.; Creative Direction: Develop concepts, storyboards and shot lists, and coordinate talent, locations, styling and production schedules.; Collaborate with the Graphic Designer/Videographer and external creators to deliver consistent, high-quality content.

Candidate requirements: Your experience and skills include: ; Proven experience managing social media for luxury hospitality, premium lifestyle brands or a relevant creative agency.; Strong working knowledge of Instagram, TikTok, Snapchat, YouTube and Facebook, including publishing, community management, analytics and platform-specific content requirements.; A strong portfolio demonstrating luxury video content you have personally planned, filmed and edited.; Practical experience using cameras, smartphones, gimbals, lighting and audio equipment to produce professional-quality content.; Proficiency in video editing tools such as Adobe Premiere Pro, DaVinci Resolve or Final Cut Pro, with confidence in mobile editing tools for fast-turnaround content.; A refined eye for styling, composition, colour, detail and the visual standards expected of luxury hospitality.; Demonstrated experience managing local and international influencers, including selection, negotiation, hosting, deliverable tracking and performance evaluation.; Excellent English copywriting and communication skills, with the ability to adapt tone across brands and audiences. Additional languages are an advantage.; Strong organisational skills and the ability to manage multiple accounts, shoots, campaigns and partnerships simultaneously.; Confidence directing creators, briefing suppliers and collaborating with colleagues across departments.; Sound judgement regarding guest privacy, filming permissions, music licensing, content usage rights and collaboration disclosures.; A proactive, creative and results-oriented approach, with the flexibility to capture content beyond standard office hours when required.; A qualification in Marketing, Communications, Media Production or a related field is preferred.;

Workplace and engagement: Full Time, onsite, based in Ras Al-Khaimah, United Arab Emirates. Official employer vacancy REF119921D.

Responsibilities

• Reporting to the Director of Marketing & Communications, the Cluster Social Media Manager will lead the social media presence of Mövenpick Resort Al Marjan Island and Pullman Resort Al Marjan Island.
• This hands-on role combines social media strategy, high-quality content production, community management and influencer partnerships.
• You will translate each resort’s distinct positioning into compelling stories, creating content that builds awareness, strengthens engagement and inspires guests to visit, dine and stay.
• Social Media Strategy: Develop and execute tailored strategies for Instagram, TikTok, Snapchat, YouTube, Facebook and other relevant platforms, with clear objectives and measurable KPIs for each resort.
• Content Planning: Manage content calendars across both properties, balancing campaigns, seasonal offers, events and everyday resort storytelling.
• Maintain a distinct voice and visual identity for each brand.
• Luxury Video Production: Personally plan, shoot and edit polished hospitality and lifestyle videos showcasing rooms, dining, wellness, recreation and guest experiences.
• Demonstrate strong skills in composition, lighting, camera movement, sound, colour grading and visual storytelling.
• Platform-Specific Content: Create Reels, Stories, TikTok videos, Snapchat content, YouTube Shorts, longer-form videos and Facebook content.
• Adapt the storytelling, format and pacing to each platform.
• Creative Direction: Develop concepts, storyboards and shot lists, and coordinate talent, locations, styling and production schedules.
• Collaborate with the Graphic Designer/Videographer and external creators to deliver consistent, high-quality content.

Requirements

• Your experience and skills include:
• Proven experience managing social media for luxury hospitality, premium lifestyle brands or a relevant creative agency.
• Strong working knowledge of Instagram, TikTok, Snapchat, YouTube and Facebook, including publishing, community management, analytics and platform-specific content requirements.
• A strong portfolio demonstrating luxury video content you have personally planned, filmed and edited.
• Practical experience using cameras, smartphones, gimbals, lighting and audio equipment to produce professional-quality content.
• Proficiency in video editing tools such as Adobe Premiere Pro, DaVinci Resolve or Final Cut Pro, with confidence in mobile editing tools for fast-turnaround content.
• A refined eye for styling, composition, colour, detail and the visual standards expected of luxury hospitality.
• Demonstrated experience managing local and international influencers, including selection, negotiation, hosting, deliverable tracking and performance evaluation.
• Excellent English copywriting and communication skills, with the ability to adapt tone across brands and audiences. Additional languages are an advantage.
• Strong organisational skills and the ability to manage multiple accounts, shoots, campaigns and partnerships simultaneously.
• Confidence directing creators, briefing suppliers and collaborating with colleagues across departments.
• Sound judgement regarding guest privacy, filming permissions, music licensing, content usage rights and collaboration disclosures.
• A proactive, creative and results-oriented approach, with the flexibility to capture content beyond standard office hours when required.
• A qualification in Marketing, Communications, Media Production or a related field is preferred.

Skills

• Quality management
• Planning and scheduling
• Design management
• Business strategy
• Growth planning
• Team leadership
• Performance reporting
• Multidisciplinary coordination

About AccorHotel

Get ready to discover Mövenpick Resort Al Marjan Island, a 5 star resort in Ras Al Khaimah built beside 300M. of soft sand beach. 418 rooms and suites offer flexible comfort with spectacular sea views from every balcony. Six specialty bars and restaurants , three outdoor pools, a wellness hub with a fully equipped gym and four treatment rooms, water sports, and a year round Kids Club make it an ideal holiday destination. ;

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